The 2008 Pwnie Nominee For Most Epic Fail

Todd Davis, Lifelock CEO for posting his SSN on the web

Todd Davis, CEO of a fraud-prevention company called Lifelock, had publicly posted his Social Security number (457-55-5462) to show his confidence in the services offered by his company. Of course, a clever marketing stunt does not mean that the protection is actually worth anything. As expected, it did not take long for Davis’ identity to get stolen: somebody in Texas got $500 from an online payday loan company using Davis’ SSN.